Best Practices For Choosing A Domain Name. Document the DNS prefix and suffix that you select for the forest root domain. You can add the forest root domain name information to the Domain Planning worksheet that you created to document your plan for new and upgraded domains and your domain names.
If your domain name is long and complex you risk customers mistyping or misspelling it. For maximizing search engine-referred traffic you must follow some SEO best practices when choosing your domain name as discussed below. Stop using dashes when you are choosing a domain name instead try to make sure that the website URL is easy to type.
For businesses the ideal and the most obvious choice is to get the same domain name as their company name.
Not prioritizing your domain name or picking the wrong name for your site altogether can have dire long term brand consequences so dont. One of the most common methods to name your internal domain is to name it something like mycompanylocal. Keywords in a domain name can help with the cognitive fluency biases but also from an SEO perspective. Dashes will take more time to type and users definitely dont want to waste time like that.