Does Your Domain Name Have To Be Your Company Name. Domain name allocation rules have recently changed and in the national and international arena you may now be eligible to obtain a domain name matching your own trademark registered or in the process of a registration application even if it is not your registered business name or company name It makes sense to have a domain name which complements your business name but that does not mean they have to be exactly the same. You believe your domain name has to match your business name.
Its the key element of your website representation. Do you think someone wanting to buy a Tesla gives up if they go there and dont find. Therefore to trademark a name you must be using it in commerce or intend to use for a business in the near future.
While matching a business name to a domain name was once thought to be essential today its much less relevant.
Well as weve discussed already you cannot have a website without a domain name. Generally speaking the more unique and original your name is the better your chances are of securing a trademark. Both approaches have their pros and cons obviously but as with most things these days the devil is in the details. About 90 of our clients get it that it is OK not to have the exact same domain name but the startups especially dont get it said Alexandra Watkins in a recent KnowledgeWharton interview.