Domain Name Help Seo. However the developments in the paid search arena might change this. Make your domain name memorable.
Use your brand name. Weve picked up extra domain name variations because weve noticed people sharing links to our domain name where one letter was off. So while Google may have confirmed that domain names do not contribute to search engine rankings like they previously have the right domain name can provide.
For SEO the subdirectory makes more sense.
Increased click-through rates and higher rankings on search engines. The same goes for your company if youre part of an industry that doesnt typically rely as much on keywords for SEO success such as an email software company. Choosing a poor domain name will only make your SEO efforts more difficult and is likely to harm your website traffic in the long run. It increases the click-through rate.