Domain Name Same As Business Name. You business name is too niche. At first glance it seems like having a domain name that matches your business name is ideal.
People often consider business entity names and domain names as the same since they arent aware of the unobtrusive contrasts. You dont want to outgrow your business name. So a name like Copious causes people to stop reading for all the wrong reasons.
The main difference between business names and domain names is that a business name is used for identification branding and legal purposes whereas a domain name is primarily a digital address for your website.
About 90 of our clients get it that it is OK not to have the exact same domain name but the startups especially dont get it said Alexandra Watkins in a recent KnowledgeWharton interview. With hundreds of new domains coming to the web finding an address that fits your business is easier than ever. Your domain name can be different than your business name. People often consider business entity names and domain names as the same since they arent aware of the unobtrusive contrasts.