Hide Domain Name Owner. The whois service queries the whois databases managed by domain registrars and looks up relevant information about the owner administrative and technical contacts for a domain name. For instance WHOIS information can be used to check domain name availability identify trademark infringement and keep domain name registrants accountable.
Ownership of domains held by a privacy service was also an issue in the RegisterFly case in which a registrar effectively ceased operations and then went bankrupt. When someone does a whois search on your domain name they will not see your name address phone number or email address. Some registrars will not shield the owner organization name in order to protect the ownership of the domain name citation needed.
Additionally some Registries proactively conceal some information in order to comply with local data privacy protection laws.
Buying into this will hide a domain registrants personal information from public view to keep it private. Whois generic as you can DNS generallarge provider Website until you are ready be aware of any links to could reveal you. The personal information of a domain owner can not be seen by others if the Domain registrant has Domain Privacy Protection. Then once they transfer the domain name to another domain name registrar they will un-hide the domain name ownership details and put the old owner details in place of the private details.