Should Your Domain Name Be Your Business Name. Granted this is not always possible but get creative. Choose the wrong domain name and youll end up doing your business a disservice.
If it is too long or hard to spell you may lose potential business if they cant find you or are directed to a different website. For example when you search for real estate listings you probably get results from Zillow and Trulia. However it is not the only thing that helps visitors to find your website.
Your domain name is more than the words you type into the browser its the foundation for your online identity.
A domain name that matches your business name can help your business especially if your website is an online representation of the products and services you offer. No your domain name doesnt need to match your business name. Choose the wrong domain name and youll end up doing your business a disservice. After all business names are long.